Aging Web Site Replacement
Most small business web sites have a real-world life span of 3-5 years. Is it time to refresh yours?
Your site has been up for a while now. You've seen it in action and perhaps spoken with clients who have used it to find you or do business with you. That's great. What have you learned?
Since small business web sites will usually last from 3-5 years if they are working well, there comes a time to retire your old friend and update on a grand scale. You should have been adding new material and even functions to your site over time, so you have some idea of how this works. We want to know what you discovered from running the old site before we look at replacing it.
If your site was under-performing, we need to understand why. Did you have Google Analytics running on the site? What did reveal to you? What do your site users say? Do they come back repeatedly? Are they who you thought they would be? Are you offering what they want to find? What online marketing steps have you taken? What worked and what didn’t?
Normally, the concern we hear is “nobody comes to the site”. This is a tricky issue as it could be a combination of issues.